The National Council of Wool Selling Brokers of Australia is delighted to announce the appointment of Paul Deane as the new Executive Director of NCWSBA.

NCWSBA is the only national organisation representing wool brokers on all issues that affect the Australian wool industry. The organisation works with government and the wool industry on issues and policy to promote, foster and develop the interests of woolgrowers and wool selling brokers within Australia.

Mr Deane has spent the past two decades working within the Australian agricultural sector, including in the wool industry as a Market Economist within the Woolmark Market Intelligence team, where he gained an in-depth knowledge on Australian wool production and the wool supply chain.  He worked for four years in the Woolmark Market Intelligence team at the Woolmark Company as a lead economist where he worked on projects including the ‘Market Demand Potential and Customer Requirements for Ethical Merino Wool in Western Europe, Japan and USA’, while also serving as the Secretary and principal analyst for AWI Australian and State Wool Production Forecasting Committees.

More recently, he was a Senior Agricultural Economist at ANZ bank. In that role he led the development and promotion of the bank’s research in the agribusiness sector, advising government, corporate and institutional agribusinesses ranging from global trade houses, processors and global consumer food and fibre brands. Paul has an in-depth knowledge across Australian and international markets and supply chains across the grains, sugar, natural fibres, fertiliser, biofuels and animal protein sectors.

Rowan Woods, President of NCWSBA said “We are really thrilled to appoint Paul with his experience in Australian agribusiness and also with a detailed knowledge of the Australian and global wool industry.”

“With Paul’s appointment,  NCWSBA can look forward to continuing to provide key benefits to members including a weekly market analysis newsletter while working with industry on issues such as how new technologies can enhance both the efficiency and transparency for the sale of wool throughout the supply chain.”

“From a supply chain and market perspective, many agricultural industries and companies are having to grapple with not only the rapidly changing consumer environment and societal expectations, but then at the same time deciding on what and how which digital investments to make in an equally fast evolving landscape.”

Mr Deane said that “On a personal level I have always had a strong affinity with the wool industry, growing up on a fourth generation sheep and cropping farm in central Victoria. I then went on to study Agriculture at the University of Melbourne, including completing a Masters degree on farm profitability of genetic change in the merino industry and market implications for the supply chain. Having the opportunity to work back in this iconic industry is like coming home again!”

NCWSBA represents the majority of Australian wool brokers, with members accounting for over 80% of wool sold at auction in Australia in 2019/20. More details about the organisation can be found at

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The National Council of Wool Selling Brokers of Australia

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